Welch’s wanted to expand business to other markets with their most popular products. Task was to introduce a brand that is already well-known in the US to the new customers. Team worked on digital and brand strategy focusing on user research.
The Client’s plan was to use new design as a template for all other markets across the world but with tight connection to the existing US website. I wanted to maintain Welch’s awesome brand vibe and enhance it through visual storytelling. We discovered in our research that target audience relies more on visual impact, therefore there's a lot of animation and imagery in the design. This was especially important on the Fruit Snack page where new users can learn about the product in just a couple of page scrolls with cool animation.